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Jurlique Introduces Skin Whitening Line

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By: Jamie Matusow

Editor-in-Chief

Jurlique’s Purely White Skin Brightening collection highlights its claim with bright white packaging, punctuated with delicate purple blooms. According to the brand, the line is clinically proven to even skin tone in just 30 days—and all with natural ingredients. This system also claims to help visibly fade discoloration, increase skin firmness and prevent visible signs of aging, thanks to VITABRIGHTKX, a natural lightening complex that brightens skin without the harmful effects associated with hydroquinone, kojic acid or MAP. VITABRIGHTKX is a patent-pending natural superfruit lightening complex that contains Kakadu Plum Extract, an ingredient that’s native to Australia. The collection includes cleanser, mist essence, day cream and night treatment ($23-$48).

More info: www.jurlique.com

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